Videos

Operation Agency Success: The Secret Behind the Questions on a Comparative Rater
March 7, 2017
  ITC President Laird Rixford reveals the secrets behind how and why questions get added to a comparative rater.   Related Articles How Successful Insurance Agencies Apply E=M2C To Sell on Value: Stop These Bad Habits 5 Traits of a Great Comparative Rater Who Decides the Questions Used in a Comparative Rater to Quote a Risk?   Video Transcript Read More
Operation Agency Success: Stop Blogging, Tweeting and Sharing
February 7, 2017
  ITC President Laird Rixford talks about how to be smart about what you share and put the social back in social media.   Related Articles Your Social Media Game Plan in 3 Easy Steps The 3 Daily Social Media Tasks You Shouldn't Forget Let's Get Visual: Using Images to Engage Your Audience   Video Transcript Seriously, stop. Stop blogging, stop tweeting, stop sharing. Read More
Operation Agency Success: SEO is Not All About Content
January 3, 2017
  ITC President Laird Rixford explains why focusing only on your insurance website's content is a mistake. Related Articles SEO Must-Haves and Nice-to-Haves for Insurance Agents The Most Important SEO Ranking Factors Why You Can't Just SEO Your Insurance Website   Video Transcript Read More
ITC 2016 Year in Review
December 27, 2016
<noframes><img alt="" src="/images/blog/oas/yearend2016.jpg"></noframes> Life is good at ITC, and we had a great time in 2016. Take a look at some of the fun and memorable moments the past year held for us. We can't wait to see what's in store for 2017!   Read More
Operation Agency Success: So You Decided to Build an Insurance Agency Website
December 6, 2016
  Planning to get a new insurance agency website for the new year or update your existing one? Get tips for how to build a great one from ITC President Laird Rixford.   Related Articles Top Trends for Today's Insurance Websites 6 Questions to Consider When Designing Your Insurance Website Give Your Insurance Website a Boost Past the Competition STOP! Read More
Operation Agency Success: Where the Auto Insurance Market is Heading
November 1, 2016
 The auto insurance market is changing. ITC President Laird Rixford talks about how technology is affecting the industry.Related ArticlesThe Insurtech Revolution: Why Optimism Isn't EnoughMore Than Just Rating: A RevisitWhy You Need to Make It Easy for Consumers Read More
Operation Agency Success: Email Newsletters That Don't Suck
October 4, 2016
 Do your email newsletters suck? ITC President Laird Rixford talks about what you can do to improve your agency newsletters so your clients look forward to getting your newsletter. Related ArticlesWhat iOS 10 Means for Email Marketing7 Reasons to Outsource Your Agency NewsletterWhy You Should Be Using Email in Your Agency Marketing Plan Read More
Operation Agency Success: More Than a Website
September 6, 2016
  Is your insurance website just a website? Or is it an integral part of your agency marketing plan? ITC President Laird Rixford explains why it should be the latter.   Related Articles The Ultimate Guide to Building Your Insurance Agency Website Why You Need to Make It Easy for Consumers The Cross-Sell Campaign: Using Email Marketing to Maximize Your Existing Client List Read More
Join ITC at the Largest P&C Conference in the West
August 22, 2016
ITC will be at the 2016 American Agents Alliance Convention & Expo at the JW Marriot Desert Springs Resort & Spa on September 22-25. You can find us in booth 301 during trade show hours, or in Directors Suite II teaching CE and workshops on marketing, rating and more, or at the various hospitality receptions. Join us! Read More
Operation Agency Success: The New Online
August 2, 2016
ITC President Laird Rixford talks about how consumers and their expectations have changed and created a new online. The insurance agency software is available now for you to meet these changing expectations. Are you ready for how consumers work today? Related Articles Why You Need to Make It Easy for Consumers More Than Just Rating: A Revisit Read More
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