As an independent insurance agent, you have a lot on your plate. You’re wearing many hats while running your business. Time is your most precious commodity.
That’s when you make the decision to have a third party firm do your insurance website’s SEO. Now you can focus on your clients and your business.
There’s just one problem: That SEO firm was too good to be true. Their shoddy strategies gave your website a bad reputation with search engines.
Bad SEO firms use black hat techniques to boost rankings through nefarious means.
Dirty SEO tricks can lead to penalties as Google’s algorithm gets smarter and tougher every day. A black hat tactic like keyword stuffing was once used to trick search engines. People stuff a web page only with keywords they are trying to rank for. Yet, the content is usually unreadable to humans.
These SEO practices equate to get rich quick schemes. They don’t work well and can actually damage your placement on Google’s rankings.
One bad experience is no fun, but don’t despair! Luckily, damage to your website’s SEO isn’t permanent.
Find a third-party provider who won’t sniff at black hat practices. Their SEO work should be done according to the letter of the law according to Google.
If you’re not ready to jump back into SEO waters with a firm, that’s understandable. There are some things you can do on your own to help your SEO efforts bounce back.
• Dump the spammy content.
If you haven’t already, get rid of any keyword stuffed content. Replace it with more natural sounding language. Read it out loud to yourself to see how it sounds to human ear.
You can update your home page content or write a few paragraphs for your About Us page. Even try blogging. Just get keyword spam off your website so Google doesn’t keep checking for it.
• Delete duplicate content.
It’s possible the firm you used copied and pasted the same content on many pages on your agency website. This was to trick Google into thinking you had lots of pages of new content.
Get rid of this, even if you don’t replace it. Fresh and unique content is better than stale, old content copied across a website
• Claim and update your business listings.
Make sure your business is listed on major listing sites like Yelp, Yellow Pages, Super Pages. Also check map services like Apple Maps. Making sure these listings have the same contact info as your insurance website. That will let Google know your business is legitimate and not spam.
When you’re ready to dip a toe back into the waters of SEO, have a reputable agency take over for you. Make sure to research their practices and get a contract that holds up their end of the bargain. That’s what we do at ITC. Our SEO team works hard to make sure your business is as visible as it can be to prospects searching for insurance.