This is a preview of a breakout session at ITC Agent Conference 2017. View the full agenda here.
Do you know how much of your advertising dollars are wasted?
Nearly a century ago, John Wanamaker, a pioneer in marketing, said, "Half the money I spent on advertising is wasted; The trouble is, I don't know which half."
It's not that agents today are wasting their marketing dollars. Rather, they just don't have a good grip on where that money is most effective. This is because sales and marketing often aren't truly working together.
Join me at #AgentCon17 to learn new ways to get a tighter grip on your agency’s success and stop wondering if you’re wasting advertising dollars. I'll discuss the following:
• The Difference between Sales and Marketing
Some individuals think sales and marketing are the same. They're not, and I’ll explain how.
• Increase Your Touch Points
Your marketing and sales team should work in tandem to nurture the prospect and keep your brand in front of them.
• Track Every Quote, Every Proposal
Once you've measured, you can examine why. Why didn’t they purchase? Is there something in my marketing that's not connecting? Could it be the sales process needs to be improved?
If you improve the synergy between sales and marketing, you'll be on your way to having a tighter grip on your agency's success.
I hope to see you for my breakout session Sales and Marketing: Two Sides of the Same Hand on Friday, April 21 at 1:00 p.m. For more information on ITC Agent Conference, click here.