ITC Blog

How to Connect with the Next Generation of Buyers
May 8, 2017
Millennials have overtaken baby boomers as the largest generation in America. What have you done to capture the market for 18-35 year olds?  If you don’t have a website, you are missing out on 75 million people that live their lives online. Read More

SEO and Email Marketing: Two Peas in a Pod – SEO vs Email, Part 3
April 3, 2017
This is part three in our SEO vs. Email Marketing series, in which we examine which channel is best for lead generation and insurance agency growth. Read part one and part two.  Meeting in the middle is often hard for people to do. Read More

How to Produce Content for Geo-Location Landing Pages
March 6, 2017
When I have consultations with my clients, the conversation always turns to content. It’s well known content is one of the most important aspects of SEO. It’s easy for me to recommend every page of your insurance website to have custom, unique content. Read More

What to Do if Your Insurance Website Traffic is Down
November 21, 2016
It’s one of the most common issues I hear when agents sign up for our internet marketing services. Their insurance website traffic is down. I tell them the same things I’m about to tell you. There is no perfect recipe for growing traffic to your website. Read More

5 Reasons You Might Need SEO Help
September 14, 2016
Some insurance agents still rely on word-of-mouth and referrals to grow their agency.  Eventually these tactics won’t be enough as more consumers go online to research insurance. Agents are starting to realize this truth.  Read More

Location, Location, Location: Location Pages for Your Insurance Agency
June 1, 2016
There are a lot of reasons why you would pick a certain city or neighborhood for your agency’s office. For example, most agencies pick their office location based on the clients they want.  Read More

How Online Reviews Affect Your Agency Marketing Approach
February 29, 2016
In the insurance industry, the majority of agencies don’t have a single review on Google. Reviews are often an afterthought for most, but they actually play a bigger part than you know. Online reviews can have several effects on consumers who are looking for insurance. Read More

Masters of Marketing -- Ask Me Anything with Scott Cornelius
January 21, 2016
In today’s Masters of Marketing Webinar, Scott Cornelius from ECI Agency discussed how he turned his agency around with online marketing and how he continues to have success. If you missed it, you can watch the recording here. Read More

Why is My Insurance Website Not on the First Page of Google?
December 2, 2015
This is the million dollar question.  Every insurance agency with a digital marketing strategy wants to be on page one of Google. Think about the number of insurance agencies within the city limits of your office. They all want to be on page one, too. Read More

Masters of Marketing -- Teach Me How to Market
September 17, 2015
In this month's Masters of Marketing webinar, I discussed the many parts of agency marketing and how to tie it all together. If you missed it, you can watch the recording here or review the slides below.  Read More

5 Step Customer Service Process
August 3, 2015
Studies show acquiring new customers can be five to seven times more expensive than keeping your current customers. By using this five-step process, you will be able to provide excellent customer service and turn an angry customer into a loyal customer. Read More

Long Tail Keywords: What Are They Good For?
May 15, 2015
To optimize your insurance website for search engines, you focus on keywords and use them in your website content. There are two types of keywords: head keywords and long tail keywords. Head keywords are one to two words and tend to be broad. Read More

3 Metrics to Measure Other Than Keywords for SEO
February 6, 2015
Search engine optimization (SEO) is an important digital agency marketing strategy. Insurance agencies can use SEO to stay ahead of competition by increasing their visibility in search engine results.  Read More

How Do I Get More Traffic to My Insurance Agency Website?
November 10, 2014
I get this question all the time. Truth is there is no single right answer about how to increase your insurance website traffic. There are different strategies that can work depending on the demographics, geo-locations, markets, etc. of your website visitors. Read More

How Google’s Pigeon May Impact Your Insurance Agency Website
August 4, 2014
Recently, Google published a major update to its local search algorithm. The update nicknamed Pigeon, has significantly affected industries like mortgage, real estate and restaurants. Read More

SEO is a Marathon, Not a Sprint: How ITC Does It - Black Hat Series, Part 3
June 4, 2014
If you care about your agency's digital future, don’t use black hat SEO techniques. Good SEO is a marathon, not a sprint. Previously, we covered what black hat SEO techniques are and how you can start the long road to recovery if you used those techniques before. Read More

How Business Basics Can Make a Difference to Your Agency
April 30, 2014
Phone Etiquette How you answer the phone could play the biggest role in whether a customer buys a policy from you or the next person on Google. There are a handful of polite ways to answer the phone that will leave a great impression on a potential customer. Read More

10 Local Marketing Ideas to Increase Your Branding
January 31, 2014
Local marketing should be its own line in your marketing budget that you prepare every year. Although online marketing is seen as the future of marketing, many insurance agencies will not be able to capitalize on it due to their location’s demographics. Read More

Create a Facebook Page in 3 Easy Steps
October 31, 2013
Most marketers will tell you that Facebook, when used effectively, is an important piece to your marketing puzzle. We’ve given you 5 reasons why you should have a Facebook page for your business and given you strategies behind gaining follow... Read More

Part 2: Your Site Was Penalized by Penguin 2.0... What Now?
July 15, 2013
Time to De-Optimize Just like you optimize something, you can de-optimize something. Hopefully you kept a list of websites where you have built backlinks.  If not, you can use tools like Open Site Explorer or ahrefs to find most of your backlinks. Read More

Part 1: What is Penguin 2.0?
July 8, 2013
According to the Internet, there are an infinite number of phobias that exist in the world. Any object, idea, thought or expression can be classified as a phobia. Today, we are just going to talk about one phobia... sphenisciphobia. Read More

ITC Marketing Crash Course
May 17, 2013
Instead of a brand new blog, we put together a list of popular blogs we have had over the past couple years and compiled a list for you! So, without further ado… Blogging How to Write a Great Blog Post Tips for Jump Starting Your Website Read More

How to Prepare for Facebook's Graph Search
April 17, 2013
Facebook has announced the creation of Facebook Graph Search. Graph Search is Facebook’s latest search feature that helps users find connections to people and places. Here is a short video that shows what Graph Search is all about. Read More

Incorporating SMS Marketing into your Marketing Strategy
April 15, 2013
Let’s say you wanted to send out a message or a coupon to a current customer and wanted the highest open rate possible. How would you do that? Emails are opened between 10 and 20 percent of the time and direct mail is slightly lower. Read More

Mobile Internet Access is on the Rise
March 19, 2013
The next time you walk into a restaurant, store, mall or airport, take a look around. How many people are on their phones or tablets? How people access the Internet is changing, and it’s changing fast. Read More

The Evolution of Marketing
February 21, 2013
Here at ITC we are constantly researching ways to improve the services that we offer. In order to market effectively you have to continuously measure and tweak your plan due to the change in consumer needs and changing technology. Read More

Inbound Marketing vs Outbound Marketing
February 6, 2013
Marketing is changing. Now, I know that’s easy to say, but every day there are more and more studies done on the two different types of marketing. Some people refer to these two types as “new age marketing” and “old marketing. Read More

What is Facebook EdgeRank?
February 1, 2013
The first thing that someone sees when they log into Facebook is the newsfeed. The newsfeed is compiled of status updates, photos, RSVPs, and many other things. You might think that the newsfeed just updates the most recent posts from all of your ... Read More

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