ITC Blog

Website Traffic Converting at 2% or Less? Here’s How You Can Fix It
March 22, 2017
You blog. You have unique content. You have high quality, relevant backlinks. You’re averaging 300 new organic visitors a month. But, you’re lucky to get four or five leads.  An adaptive insurance website can improve your conversion rate, but what if a new Read More

Unlinked Mentions: What They Are and How to Use Them
January 16, 2017
Perhaps you've partnered with a local business in the community. They mentioned your agency on the Partners page of their website. But, they didn't link back to yours. When an online mention is not linked to a website, it is an unlinked mention.  Read More

Google Penguin 4.0: What You Need to Know
October 5, 2016
Penguin is not just a flightless arctic bird. It’s also the code name for an update to Google’s search algorithm. Each Penguin update aims to decrease the rankings of websites that violate Google’s Webmaster Guidelines.  Read More

Do Your Own Insurance Website Audit
August 1, 2016
Search engine optimization (SEO) is a lot like maintaining your car. If you’re neglectful, both will stop working for you.  But, if you maintain them, they will both perform well for a long while.  Experts can help you maintain your website. Read More

SEO Beginners: Know These 7 Things Before You Do Anything Else
April 6, 2016
It’s never too late to learn search engine optimization (SEO), but where does one start?  Navigating the digital world can be daunting. Starting with a solid foundation is important.  Read More

5 Ways Google Will Transform SEO in 2016
January 11, 2016
Google is always changing. It is necessary to stay competitive and to continue meeting consumers’ needs. When it comes to SEO, Google is continually changing to stay ahead of black hat SEO tactics and on top of cutting edge technology and consumer trends. Read More

No Nonsense Insurance Agency Marketing Strategies That Cost Practically Nothing
October 5, 2015
You're here for tips to improve your insurance agency marketing strategy. Without further ado, let's dive straight into it. Answering the phone  The person who answers the phone at your agency should always be upbeat and helpful. Read More

How to Optimize Your Agency's Social Media Posts
July 22, 2015
Do you use Twitter, Facebook or Google+ for your insurance agency? Are your posts getting any engagement? If not, are you wondering how to get noticed? Believe it or not, the use of hashtags, images and links can actually help improve your social media visibility. Read More

The Easiest Way to Get Online Reviews
April 6, 2015
Getting your clients to leave reviews on your business listings is an important part of local SEO. Online reviews work as personal recommendations for people searching for services online. Read More

Apple Maps Rolls Out New Business Listing Portal
December 19, 2014
Recently, Apple created a self-service portal called Apple Maps Connect. Using this new portal, business owners can add or edit their local business listing on Apple Maps. This portal makes it easier to change the information in your listing, like... Read More

Link Building Strategies That Work in 2014
September 29, 2014
Search engine optimization is always changing. If you want your insurance agency website to stay visible, you will need to know what’s going on in the SEO industry.  Searching for SEO on is an easy way to keep track of current trends. Read More

11 Ways to Get the Most Out of Your Google+ Page
June 18, 2014
Most insurance agents have a one-dimensional Google+ page. Enhancing your Google+ page can convert your prospects into customers and can lead to greater visibility in Google’s local search results. Read More

Website Hero to Website Zero – Black Hat Series, Part 2
May 15, 2014
Darmini’s blog Tuesday mentions how black hat SEO can ruin an insurance agency website through low quality links and poor content. I’m going to show how these black hat SEO methods harmed my customer’s domain and what steps I took to fix it. Read More

Is Your Website Perfectly Optimized?
March 14, 2014
When your website is optimized well, it will have a better chance of ranking highly in search engines, earning traffic from social networks like Twitter, Facebook, LinkedIn, Google+ among others. Read More

What to Look for in an SEO Firm
December 13, 2013
You’re interested in paying an SEO firm money to enhance your online presence, but which SEO firm should you choose? The following tips should help you properly make that important decision. Reputation  How do other SEO experts regard this company? Read More

Google Analytics Metrics You Should Be Monitoring
September 13, 2013
Google Analytics is a service offered by Google that generates detailed statistics about a website's traffic and traffic sources and measures conversions and sales. The reports below cover the most important metrics, but I encourage you to explore Google Analytics on your own. Read More

Google Plus Local Listings and Organic Results: Can They Co-Exist?
April 19, 2013
So your Google Plus Local (GPL) and organic results once appeared on the 1st page of Google and now they don't? What happened? It now looks like GPL results now cannibalizes the organic results, but only if the URL is the same. Read More

Masters of Marketing: Backlinks
June 8, 2012
Here's another presentation in  our Masters of Marketing webinar. This presentation discusses backlinks. (how they enhance your SEO and how to build them) If you would like to join us every Thursday at 12:00 p.m. Central when we discuss marketing tips, you can register here. Read More

Small Business and Marketing
March 20, 2012
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The Right Words in the Right Place
March 12, 2012
2theTop Web Design You should pay special attention to certain elements on your website. Strategic wording should be used for areas such as: Meta Description Page File Name Page Title Page Headline Inside Body Content Read More

6 Local Business Directories You Can't Ignore
February 27, 2012
1. Google Local: This is the big dog of all local business directories. If you aren't listed here, you're throwing away money and missing out on potential customers. Filling out your listing completely and having your customers review your business should result in high rankings. Read More

Why Anchor Text is Important
February 21, 2012
What is anchor text? Anchor text is the part of the hyperlink that seen by a visitor on a website (the clickable text).  For this example, the html code will be and the anchor text will look like anchor text. So this html code: Read More

Effectively Building Backlinks For Your Website
February 13, 2012
Commenting:   Find blogs within your area of expertise and leave relevant comments. A lot of the time you can post your website URL along with the comment. Guest Posts: Offer to post for another blog. Read More

White Hat SEO & Black Hat SEO
February 6, 2012
Search engine optimization can be divided into two categories: methods that search engines consider “best practices”, and practices that search engines frown upon. Search engines try to lessen the effects of black hat SEO. Read More

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