ITC Blog

Rebuttal: You Have to Use Email Marketing to Grow Your Agency - SEO vs. Email Marketing, Part 2
March 27, 2017
This is part two in our SEO vs. Email Marketing series, in which we examine which channel is best for lead generation and insurance agency growth. Read part one here.    Email marketing has started to get a bad reputation among other marketing mediums. Read More

Why You Need to Audit Your Agency’s Technology
March 23, 2017
Think about the technology you use in your personal life. How often do you upgrade your smartphone? Probably about every two years.  What about the other technology in your home? Probably not that often. Read More

Website Traffic Converting at 2% or Less? Here’s How You Can Fix It
March 22, 2017
You blog. You have unique content. You have high quality, relevant backlinks. You’re averaging 300 new organic visitors a month. But, you’re lucky to get four or five leads.  An adaptive insurance website can improve your conversion rate, but what if a new Read More

Why Email Marketing Isn't the Best Channel for Lead Generation - SEO vs. Email Marketing, Part 1
March 20, 2017
This is part one in our SEO vs. Email Marketing series, in which we examine which channel is best for lead generation and insurance agency growth. Read part two here.    If you’re looking to market your insurance agency, you have many channels to choose from. Read More

Masters of Marketing - Masters the Promotional Email to Increase ROI
March 16, 2017
In the March 2017 edition of Masters of Marketing, AgencyBuzz Coordinator Malika James discussed the types of promotional emails that can drive ROI. It's time to get creative when engaging your email contacts with promotional emails. Read More

Don’t Let a Bad SEO Experience Keep You Down
March 15, 2017
As an independent insurance agent, you have a lot on your plate. You’re wearing many hats while running your business. Time is your most precious commodity. That’s when you make the decision to have a third party firm do your insurance website’s SEO. Read More

Website Activity = Relevance
March 13, 2017
It’s a simple equation. Periodic changes and activity on your website indicates relevance. Online visitors need to up-to-date information about your agency.  But, Google also loves frequent content updates.  Freshen Up Read More

How Do You Handle Unsold Prospects?
March 9, 2017
The following is a guest post from Answer Financial. Have you ever had a customer for whom you had no product or competitive price? How do you fulfill their needs after having spent the time and money to get them in the door? Some customers may return, others may not. Read More

QUIZ: Is Your Email Marketing Making the Grade?
March 8, 2017
Wondering how your current email marketing is doing? Answer these 8 questions about your insurance agency’s current email marketing strategy to see just how you measure up.  1. I obtained most of my email addresses from ______________. Read More

Operation Agency Success: The Secret Behind the Questions on a Comparative Rater
March 7, 2017
  ITC President Laird Rixford reveals the secrets behind how and why questions get added to a comparative rater.   Related Articles How Successful Insurance Agencies Apply E=M2C To Sell on Value: Stop These Bad Habits Read More

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