ITC Blog

What Selfies Can Teach You About Insurance Agency Marketing
May 24, 2017
Oxford English Dictionary named it the word of the year in 2013. Selfie. It epitomizes much of our social media experience and online culture.  If you search the hashtag #selfie on Instagram, there are more than 300 million results. Read More

The Warm and Fuzzy Way to Market Your Insurance Agency
May 22, 2017
Philanthropy goes beyond signing a donation check. It can be a tactic in your insurance agency’s marketing strategy. Think of it as a mutually beneficial relationship. Your agency helps a local nonprofit and, in return, you’ll get exposure. Read More

Masters of Marketing - The Bare Necessities: Your Homepage Checklist
May 18, 2017
As a Website Coordinator, Karly Baker has seen insurance websites of all shapes and sizes. In the May 2017 edition of Masters of Marketing, Karly discussed the core components of a successful insurance website homepage.  View the slides from the presentation below. Read More

Six Ideas to Inspire You to Try Out A/B Testing
May 17, 2017
Marketers of all kinds will tell you testing is a major part of running successful campaigns. If you want high ROI, you need to test your efforts. Measure results to see what’s working and what’s not. For email marketing, it’s a simple as running an A/B split test. Read More

This is the Way: Jim Dougherty from Infinity Insurance
May 16, 2017
When Jim Dougherty graduated from law school, he thought he would follow his dad into his law practice. But as he waited on his bar exam results, he noticed his friends who were already practicing law were working long hours. He knew it was not for him. Read More

What Top Insurance Agencies Know About SEO (That You Don’t)
May 15, 2017
Did you know Google delivers 193 million results for the term insurance companies? Even with a more specific search query, it can be no small feat to get on the front page of results.  How do the top insurance agencies get in the top search results? Read More

Mobile and Insurance: Take The Long View
May 10, 2017
The world has gone mobile. But, the insurance world hasn’t quite gotten there yet. It’s true 77 percent of Americans have a smartphone. And more than half of Google searches worldwide come from a mobile device. Read More

ACORD Forms Update (April 2017)
May 9, 2017
We've updated the below ACORD forms for users of our agency management system InsurancePro. Forms with New Revision Date 65 NJ 2017/04 replaces 2003/02 - New Jersey Property Insurance Supplement 35 2017/05 replaces 2016/03 - Cancellation Request/Policy Release Read More

How to Connect with the Next Generation of Buyers
May 8, 2017
Millennials have overtaken baby boomers as the largest generation in America. What have you done to capture the market for 18-35 year olds?  If you don’t have a website, you are missing out on 75 million people that live their lives online. Read More

The Bare Necessities: Your Homepage Checklist
May 5, 2017
There are only seconds to capture a visitor on your insurance website.  In this month’s edition of Masters of Marketing, I will be discussing this vital first look. Don’t let online consumers deem your agency website unhelpful and leave as fast as they arrive. Read More

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